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What no one tells you about M&A communications

U.S. bank and credit union M&A transactions cooled last year after a two-year spike, but experts predict 2023 could be a year for dealmaking.

The reputational risks associated with a botched conversion are enormous, yet anticipating and managing all communication risks can feel impossible.

Make the most of your investment, and learn what to expect from industry executives with real-world M&A experience.

Join us, First Foundation Bank, Vermont State Employees Credit Union (VSECU), and BKM Marketing Associates to learn about:
- The typical communication mistakes that institutions make during M&A events
- What’s most important to customers and members during the transition
- How to build a communications strategy that maximizes satisfaction and minimizes attrition rates

Panelists
Mitchell Skoien, VP, Product Manager, First Foundation Bank
Yvonne Garand, Chief Brand and Marketing Officer, VSECU
Rick Hall, Managing Director, BKM Marketing Associates
Tricia Hrotko, Chief Customer Officer, Digital Onboarding

Moderator
Laurie McLachlan, Chief Marketing Officer, Digital Onboarding

Apr 12, 2023 01:00 PM in Eastern Time (US and Canada)